You fill the roles. We find the employers.
Thincture finds employers in your niche that are showing signs of hiring, contacts them on your behalf and books calls with the people who hire. Your team takes the calls and does what it does best.
- Researching employers that fit your market
- Writing and sending the outreach
- Following up and qualifying replies
- Booking the call into your calendar
- Telling us who you want to work with
- Approving targets and messaging
- Taking the call and winning the work
- Filling the roles
Some of the recruitment firms we work with
Business development is the first thing to stop when the desk gets busy.
You know your market and you can place good people. Finding the next employer to work with is a separate job, and it rarely gets the hours it needs.
Referrals don't keep a schedule
Repeat clients and introductions are great work. You just can't plan next quarter around when the next one turns up.
Live searches eat prospecting time
Personal outreach means research, writing and follow-up. When you're running assignments, that work quietly drops off, and the pipeline dips a few months later.
A wrong meeting costs an hour
A call with a company outside your niche, or with someone who has no say in hiring, is time taken away from billable work.
If you've used a lead generation agency before, you probably have one more question: will they understand our niche, or will we get a calendar full of calls that go nowhere? The rest of this page is our answer.
Built around how recruitment firms win clients.
A general outbound agency has to learn your market from scratch. As a recruitment outbound specialist, we start every campaign from how employers choose, buy and use recruiters.
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We know how recruitment is bought
Contingent, retained, contract and permanent. Preferred supplier lists and agency frameworks. We target and qualify with your buying model in mind.
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Our signals are hiring signals
Roles that won't fill, backfills and a new Head of Talent mean something specific to a recruiter. Our targeting is built around them.
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Outreach that sounds like a specialist
Hiring managers get a lot of recruiter emails. Yours lead with your niche and your track record, so they read differently from the rest.
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Paid the way recruiters get paid
Our commission comes from your placement fees, so we do well when new clients turn into filled roles.
Nothing goes out in your name until you've signed it off.
Your reputation is the asset. You see who we plan to contact and exactly what we plan to say before a single email is sent.
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Brief us on your market
Your niche, locations, the employers you want, the ones you don't, and what makes a call worth your time.
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Review the campaign
We build the target list and write the outreach. You check the companies, the contacts, the tone and the positioning, and ask for changes.
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We launch and manage replies
Outreach goes out from dedicated domains set up for your campaign, never your main company domain. We handle follow-ups and qualify every reply.
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Take the calls, tell us what you think
Qualified calls land in your calendar. Your feedback after each one sharpens the targeting for the next batch.
- Niche
- Nursing and residential care
- Market
- England, North West and Midlands
- Employer profile
- Care groups with 3 to 20 homes
- Who we contact
- Operations Directors, HR Directors, Registered Managers
- Hiring need
- Open nurse or senior carer roles, recent new home openings
- Exclude
- Your current clients, agency framework buyers
- Qualified when
- Decision maker agrees to a call about current or upcoming hiring
An illustrative example of a campaign brief. Not a client campaign or result.
We only reach out to employers with a reason to talk.
Every company on your list is there because something suggests it may need recruitment help soon. We watch for recruitment-specific signals like these, then filter them against your brief.
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Roles that won't fill
Vacancies open 30 days or more, reposted, or readvertised at a higher salary. The in-house process is stuck.
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Backfills
A key person has left a function you recruit for, and the seat is still empty.
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Volume spikes
Several similar roles posted at once. One vacancy is noise. Five is a hiring problem.
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A new Head of Talent
New talent and HR leaders often review the preferred supplier list in their first months. That window is open.
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Already using agencies
Their roles are advertised by other recruitment agencies, so the budget and the openness to outside help are already there.
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Niche-specific triggers
Triggers that only matter in your market, like new care home registrations, new clinics, public contract wins or offices opening in a new region.
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Lookalikes of your best clients
Employers that look like the accounts you already win and keep.
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Your most placeable candidates
Got a strong candidate in your pool? We find employers whose open roles and signals match their profile, then open the conversation.
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Growth events
Funding, expansion and fast team growth, used to add weight to the signals above.
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Then filtered to your brief
Your niche, locations, company size and exclusion list decide who makes the final cut.
Signals tell us when to reach out. Your brief tells us who. You see the full list before anything is sent.
We agree what counts as a qualified call before we start.
A booked slot only matters if it's the right company, the right person and a real hiring conversation. So we define that with you up front and hold every booking to it.
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The employer fits your profileIndustry, location, size and type of business you've told us you want.
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The contact has a say in hiringSomeone who owns or influences the decision to bring in a recruiter.
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There is a relevant hiring needCurrent or upcoming roles in the area you recruit for.
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They're open to outside recruitment helpThey've agreed to talk to you about it, by name, on a booked call.
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They're not on your exclusion listExisting clients, live conversations and account types you avoid stay off the list.
A qualified call is a genuine sales opportunity with a relevant employer. Turning it into a signed client is still your team's job, and we'll never pretend otherwise.
We work alongside the team you have.
Getting less back from it than you used to?
Some firms we speak to already send outreach and still book meetings every week. The question is whether those meetings are turning into work. Tell us what you run today and where it falls short, and we'll give you a straight view on whether a dedicated campaign would add anything.
Keep your team on the home market. Start conversations in the next one.
If your consultants already cover your core patch well, point us at the region or sector you want to grow into. We open those doors while your team keeps the existing relationships running.
No retainer. No hire. No tool bill.
Building new business in-house means a hire, a tool stack and months before it pays back. Here is how the two routes compare.
| On your own | With Thincture | |
|---|---|---|
| Setup | Weeks of trial and error with tools and sending domains | Live in around two weeks, built around your niche |
| Outreach | You research, write, send and chase | We research, write and follow up. You approve it first. |
| BD hire | Salary, tax and a long ramp before the first deal | No extra headcount |
| Tools | A stack of monthly subscriptions | Included in the partnership |
| Every month | Salary and tools, whether deals come in or not | No monthly retainer |
| If it's not working | You have still paid the salary and the tools | Your setup fee back |
90-day guarantee. Not satisfied with the experience, communication or results in your first 90 days? Ask and we refund your full setup fee.
A minimal setup fee, then commission when placements land.
Every term is set out in a written proposal before you sign, so it's easy to share with a business partner or the owners.
A minimal one-time setup fee covers market research, list building, campaign copy and the dedicated sending setup for your campaign. It's deducted from your first commission payment, and fully refundable in your first 90 days if you're not satisfied. We cover the amount on the call.
No monthly fee for outreach, follow-up or booking. We earn when your placements from our introductions close.
On placements you make with employers we introduced. Placements with your existing clients are excluded.
Built for firms that can take on more searches.
We only help win employer clients. If your bottleneck today is candidates, we're probably the wrong call, and we'll tell you that on the first conversation.
A good fit
- Specialist firms with a clear niche
- Average placement fees of $10,000 or more
- Capacity to take on new clients and searches
- At least two consultants who can take sales calls
- A track record of closing roles once you're in the door
Probably not right now
- Your biggest problem is finding candidates
- Your desk is full and can't handle new work
- Generalist or high-volume, low-fee recruitment
- You want someone else to run the sales call
- You need new clients this week
Questions recruiters ask us
What is a recruitment sales partner?
A recruitment sales partner runs new business development for a recruitment firm. It finds employers likely to need recruitment help, reaches out on the firm's behalf and books calls with hiring decision makers, while the firm's consultants win the work and fill the roles. Thincture is a sales partner for specialist recruitment and staffing firms, paid through a minimal setup fee and commission on placements with the clients it introduces.
How is Thincture different from a general outbound agency?
Recruitment is our specialism. Our targeting is built on hiring signals, our qualification follows how employers buy recruitment (contingent, retained, contract, permanent, preferred supplier lists and frameworks), your outreach leads with your niche and track record, and our commission comes from your placement fees. A general outbound agency has to learn all of that from scratch.
Can you work with a specialist niche?
Yes, that's the only way we work. We start from the employers, roles and markets you already serve, and you review the target list and messaging before launch. If the companies on the list don't look like your clients, we fix it before anything goes out.
What counts as a qualified call?
We agree the criteria with you before outreach starts: the employer profile, who we contact, the hiring need and any exclusions. A booked call meets those criteria and involves someone open to talking about recruitment support. Whether it becomes a client is down to the conversation your team has.
How do you decide which companies to contact?
We start from your brief: niche, locations, company size and exclusions. Within that, we look for recruitment-specific signals: roles that stay open or get reposted, backfills after a key person leaves, several similar roles posted at once, a new Head of Talent, roles already advertised through other agencies, triggers specific to your niche, employers that look like your best clients, and employers that match a strong candidate you want to market. Growth events like funding and expansion add weight. Companies showing those signals go on the list, and you review the full list before anything is sent.
We've tried a lead generation agency before. What's different?
You approve the targeting and every message before launch, so you can see whether we understand your niche before a single email is sent. Most of what we earn comes from commission on placements from our introductions, which keeps us focused on calls that can turn into work. And if you're not satisfied in your first 90 days, we refund your setup fee.
Do we still need to sell?
Yes. We handle research, outreach, follow-up and booking. Your consultants take the call, win the client and fill the roles. Firms that do well with us have people ready to pick up the phone.
Do you use AI?
Yes, for research and campaign preparation. It lets a small team research every account properly and get campaigns live in around two weeks. People decide who we target and what we say, and you approve every message before it goes out. Replies are read and handled by our team.
What does the setup fee cover?
It's a minimal one-time fee that covers market research, list building, writing the campaign and setting up dedicated sending domains and inboxes for your campaign. It's deducted from your first commission payment, and there's no monthly retainer on top. If you're not satisfied in your first 90 days, we refund it in full. We go through the amount and the launch plan on the call.
Is there a guarantee?
Yes. If you're not satisfied with the experience, the communication or the results in your first 90 days, ask and we refund your full setup fee. There's no monthly retainer, and after that you pay commission only when placements with clients we introduced close.
Which placements are commissionable, and for how long?
Commission is 10% to 15% of the placement fee on placements you make with employers we introduced. Your existing clients go on an exclusion list before launch and are never commissionable. The attribution window, including any period after the partnership ends, is written into the agreement so there is nothing to argue about later.
How do you keep our client information confidential?
Your client list, exclusion list, target lists, campaign copy and replies are used only to run your campaign. We never share them with other recruitment firms we work with. Each client's campaign runs on its own dedicated sending domains and inboxes, and replies to your campaign come to you. If we work with another firm in a related niche, the campaigns run separately and one client's information is never passed to another.
What if we're already talking to a company you contact?
Send us your current clients and live conversations before launch and they go on your exclusion list. If an overlap still comes up, you flag it and we check it against the list and the outreach record.
How long until we see results?
Setup takes around two weeks before the first emails go out. From there, the pace of calls and placements depends on your niche, your market and how quickly employers hire. Your proposal sets out the launch plan.
Do you help with finding candidates?
Our core service wins new employer clients, and that includes marketing your strongest candidates: when you have someone highly placeable, we find employers whose roles match their profile and open the conversation. Sourcing candidates for live mandates is not part of the core service, but existing clients can add it once a partnership is running. If candidate supply is your main constraint right now, we'll say so on the first call.
We already have someone doing BD. Does this conflict?
Usually it helps. We can take a market, region or segment your team isn't covering, or add volume alongside what they already do. We agree the split and the exclusions up front.
Which countries do you work with?
We work with specialist recruitment firms across the UK, EU, United States, Australia and the MENA region, and can target employers in those markets. We confirm fit for your specific market on the call.
Who is behind Thincture?
Thincture is operated by Thincture Global Private Limited, a registered company. Every engagement runs on a signed 12-month partnership agreement with the attribution and exclusion terms set out in writing.
Which employers do you want more of?
Thirty minutes on your market and where you need help. If we're not the right fit, you'll hear it from us.
Talk through your pipeline Or email hello@thincture.com












